Andrew Lee

compass, orientation, map

Creating a Data-Driven Organisation

INTRODUCTION “What is the first step in creating a data-driven organisation?” Many leaders ask. But let’s go back to the more fundamental question of why we want to make decisions with data in the first place. One of the reason is humans are not perfectly rational beings, which is perfectly OK. When we make decisions …

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Food Delivery

Total Digital Management (Food & Beverage) – Part 3 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age (Final) MORE ACTION Table Management Systems a.k.a. The Magic Sauce Solutions for point-of-sales have evolved tremendously from simple accounting and reporting to sophisticated business intelligence (more on that later) and integrated Table Management System (TMS). A TMS allows an outlets inventory …

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stars, rating, travel

Total Digital Management (Food & Beverage) – Part 2 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age (Continued) INTEREST Mobile First Globally, mobile’s share of internet time has trended up from 26% in 2014 to 48% in 2019.[1] We can book anything from an ultra-luxury hotel in the Maldives to a private jet to get there. Therefore begging …

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