stars, rating, travel

Total Digital Management (Food & Beverage) – Part 2 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age (Continued) INTEREST Mobile First Globally, mobile’s share of internet time has trended up from 26% in 2014 to 48% in 2019.[1] We can book anything from an ultra-luxury hotel in the Maldives to a private jet to get there. Therefore begging …

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Ultra-Wideband and Hospitality: an Introduction & Game Changer

INTRODUCTION In the last few weeks, Apple released their new Apple AirTags as a new small disc-shaped tracking gadget that can be attached to house keys and other everyday items to help you find them. Now you must be thinking, why would this matter to us? How could this revolutionise hospitality or Quick Service Restaurants …

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restaurant, table, reserved

Total Digital Management (Food & Beverage) – Part 1 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age INTRODUCTION It is a fact of life that we are more digitally connected than ever. Studies show we spend an average of 6 hours and 42 minutes everyday online,[1] growing an e-Commerce and online lifestyle. Hyper-convenience and personalisation, down to the …

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new, new year, start

Top 5 Hospitality Data Trends for 2021

INTRODUCTION 2020 was a year like no other for hospitality. The word “unprecedented” has been used at an unprecedented rate. Every player, large and small, has had to adapt to the next normal. With cautious optimism, we believe that the road to recovery is ahead of us in 2021. We see that data will play …

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climber, rock, wall

What Challenges Does the Hospitality Industry Face with Data

INTRODUCTION Data has long been a mystery for hospitality professionals where the rise in usage of concepts such as data lakes and big data has hindered rather than helped. Data is often misunderstood as a synonym of Customer Relationship Management (CRM), and vice versa. Whilst in reality, hospitality is one of the most data-rich industries. …

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