INTRODUCTION “What is the first step in creating a data-driven organisation?” Many leaders ask. But let’s go back to the more fundamental question of why we want to make decisions with data in the first place. One of the reason is humans are not perfectly rational beings, which is perfectly OK. When we make decisions …
INTRODUCTION 2020 was a year like no other for hospitality. The word “unprecedented” has been used at an unprecedented rate. Every player, large and small, has had to adapt to the next normal. With cautious optimism, we believe that the road to recovery is ahead of us in 2021. We see that data will play …
INTRODUCTION Data has long been a mystery for hospitality professionals where the rise in usage of concepts such as data lakes and big data has hindered rather than helped. Data is often misunderstood as a synonym of Customer Relationship Management (CRM), and vice versa. Whilst in reality, hospitality is one of the most data-rich industries. …
What Challenges Does the Hospitality Industry Face with Data Read More »
