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Total Digital Management (Food & Beverage) – Part 2 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age (Continued) INTEREST Mobile First Globally, mobile’s share of internet time has trended up from 26% in 2014 to 48% in 2019.[1] We can book anything from an ultra-luxury hotel in the Maldives to a private jet to get there. Therefore begging …

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Total Digital Management (Food & Beverage) – Part 1 of 3

A comprehensive marketing strategy for hotel-based food & beverage offerings in the digital age INTRODUCTION It is a fact of life that we are more digitally connected than ever. Studies show we spend an average of 6 hours and 42 minutes everyday online,[1] growing an e-Commerce and online lifestyle. Hyper-convenience and personalisation, down to the …

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