Glossary of Hospitality Data Terms
A mathematical formula placed in software that performs an analysis on a set of data. We can use algorithms to help make decisions such as serving the best offer for a customer with certain demographics.
The severing of links between people in a database and their records to prevent the discovery of the source of the records. An important concept in privacy, this may be used so that we can keep more records for reporting and statistical analyysis without breaching the customer’s need for privacy.