Glossary of Hospitality Data Terms
A visual abstraction of data designed for the purpose of deriving meaning or communicating information more effectively. This could be an interactive dashboard with charts and graphs where you can drill down further to find the details such as what markets are performing through which channels. What promotions are being performing best so you know where to put your spend in advertising.
The amount of data, ranging from megabytes to brontobytes. The volume of data coming out of hospitality is growing each day and needs to be profesionally managed.